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tations by mail, and ten thousand customers can be tracked as having responded to the promotion, theDirect marketing is attractive to many marketers, because in many cases its positive effect (but notOver the past fifteen years a whole science of marketing analytics and marketing effectiveness has bMobile Billboards are flat-panel campaign units in which their sole purpose is to carry advertisemencommercial advertising, by constantly reinforcing a bogus association between consumption and happinf the greatest limitations of the 4 Ps approach "is that it unconsciously emphasizes the inside–out