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There have been increasing efforts to protect the public interest by regulating the content and the particular group of people. One of the reasons advertising is successful is because it can target a s, the U.S. Congress did require commercial broadcasters to operate in the "public interest, conveni...all about understanding. Understanding of the brand, the product or the service being offered andAs well as the standard four P's (Product, Pricing, Promotion and Place), services marketing calls uPublic perception of the mediumIn the early xxxx's, Professor Neil Borden at Harvard Business School identified a number of companywill lie the 'corporate mission'; which in turn provides the context for these corporate objectives.eved to appeal to customers because it is more convenient than visiting bank branches. Currently, ov