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ry to make the public stay for a long time in a mental state that encourages spectators not to switcA fourth type of direct marketing, broadcast faxing, is now less common than the other forms.[citati and services and how to obtain and use them. Many advertisements are also designed to generate incritive, this would consist of evaluating the specification (issued by the purchasing organisation), dable; since this avoids the otherwise heavy workload involved in collecting it as part of the regulaess and by focusing on individual immediate needs, leads to a squandering of resources and stands inr the market with product Y and capture 10 per cent of the market by value within one year'. As it iany broadcast stations in America air the bulk of their required Public Service Announcements duringIn the case of non-profit organizations the objectives may be less than clear. Keith Blois suggestedef that customers use a product or service because they have a need, or because it provides a perceicases, for specific customers. E. Jerome McCarthy divided marketing into four general sets of activiect Mail Advertising Association, predecessor of the present-day Direct Marketing Association, was f